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By Matt Lamers
Smaller marijuana cultivators will have to be more nimble and strategic to succeed in Canadian provinces dominated by government-run retail monopolies, but the sales model itself won’t make doing business impossible, according to industry executives.
That’s partly because the demand for adult-use marijuana – following its planned legalization next summer – is widely expected to far outpace supply, meaning every quality gram that’s produced is going to find a buyer.
Marijuana Business Daily contacted licensed producers (LP) large and small to find out what impact a retail monopoly might have on their business plans.