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The National Cannabis Industry Association and its executive director, Aaron Smith, are at a crossroads. The coming months could prove pivotal.
To be sure, NCIA has racked up many successes along the way and can now boast of having its highest membership total ever.
It posted record revenue last year, and the number of cannabis businesses joining Denver-based NCIA continues to grow.
But critics of Smith and NCIA – including a growing number of veteran industry leaders – say the organization needs fresh leadership and a new direction.