Focus on marijuana’s future, not the future of your MJ company: Q&A with marketing guru George Blankenship

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By Kristen Nichols

The marijuana business has a lot to learn from Tesla.

Ever heard of Tesla? Of course you have, though you’ve never seen a TV commercial for its electric cars or seen a promotion from a local dealer.

That’s because Tesla used innovative showroom experiences to get people talking about its cars.

By focusing on showroom experiences and building personal connections with question-filled shoppers, the fledgling automaker became a household name with a years-long waitlist.

Tesla can thank George Blankenship, a retired marketing maven who led the carmaker’s retail strategy after creating the Apple Store concept and

Focus on marijuana’s future, not the future of your MJ company: Q&A with marketing guru George Blankenship is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

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