420Patients.com is accepting qualified medical marijuana patients and caregivers to join our network. We value every registered member and we hope to serve you in Arizona. This article brought to you by 420 community friends mmjbusinessdaily.com
By Eli McVey
The marijuana industry has been in a perpetual struggle to shake the “stoner” stereotype many hold of its consumers, and the businesses that comprise the industry are leading the charge against it.
An analysis of 3,318 state-licensed cannabis companies in the Marijuana Business License Directory shows that wellness-oriented words such as “organic” or “herbal” appear far more frequently in business names than slang terms such as “ganja,” “420” and “pot.”
The relatively minimal use of slang exemplifies the industry’s emergence from the black market into the mainstream, a push to ease the stigma surrounding