420Patients.com is accepting qualified medical marijuana patients and caregivers to join our network. We value every registered member and we hope to serve you in Arizona. This article brought to you by 420 community friends mmjbusinessdaily.com
By Eli McVey
Celebrity-branded marijuana strains are commanding a premium in recreational markets by capitalizing on name recognition and sophisticated branding.
The average markup of a celebrity-branded strain versus its unbranded counterpart is approximately 24%, which often equates to $5-$10 more per eighth, according to an analysis by Marijuana Business Daily.
The findings highlight the long-term potential of such offerings and the power of using a well-known name to sell cannabis to recreational users, who often consider different factors than medical patients when purchasing marijuana and are also less familiar with the plant in general.
A rec consumer who walks into a