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By Omar Sacirbey
Marijuana companies are finding a new way to generate buzz beyond traditional advertising and marketing: They are snapping up properties that are historic buildings or were previously owned by an iconic brand such as chocolate maker Hershey.
Faced with major restrictions on their ability to advertise and market their goods and services, the purchases allow MJ companies to drum up free publicity and consumer interest by pointing to a property’s former occupants – be it a winemaker or a bank.
These businesses are borrowing a page from mainstream companies ranging from Starbucks
Cannabis businesses capitalize on banks, factories and properties with past historical interest is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs