California rec campaign spending half its cash on ads

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The campaign behind Proposition 64, which would legalize adult-use cannabis in California, has already committed nearly half its $14 million war chest to TV and radio ads across the state.

One such ad, according to the Los Angeles Times, focuses on provisions included in the legal language of the Adult Use of Marijuana Act (Prop 64’s formal title), including a prohibition on edibles and marketing that target children.

A second ad argues that tax revenue from legal recreational marijuana sales could hit $1 billion for California infrastructure, such as job-training and placement programs, as well as after-school programs

California rec campaign spending half its cash on ads is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

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