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With the launch of California’s regulated marijuana industry rapidly approaching, state lawmakers have rejected a bill that would have prohibited cannabis businesses from advertising on clothing such as shirts, hoodies and hats.
It’s a significant victory for advertising purposes, simply because marijuana-related businesses are already constrained in that arena much more than traditional industries.
Bill opponents, such as the California Cannabis Manufacturers Association, argued that the proposed law would have prevented them from pursuing legitimate profits, the Los Angeles Times reported. The association wrote that the bill “undercuts a legitimate revenue center for cannabis licensees” and that it